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Graphic Design in Pickering?

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Pickering Graphic Design

Are you interested in the best Graphic Design in Pickering? Then you have come to the right place.

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Our Graphic Designers are trusted service providers that were recommeded by people in the Pickering community.

here are the best Graphic Designer in pickering

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Crown Marketers

Website designer in Pickering, Ontario
Located in: Pickering Office Complex
Address: 1315 Pickering Pkwy Suite 300, Pickering, ON L1V 7G5
Phone: (416) 300-4884

What you need to know about Graphic Design?

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What your Pickering graphic designer do?

What your Pickering graphic designer does (and doesn’t do)
First, let’s talk about what a graphic designer does. A graphic designer is responsible for developing the graphic support for your business. Period.

Now, let’s talk about what a graphic designer does NOT do. A graphic designer is not a web developer. So while they can design the look, feel, and layout of your website, they’re not going to code it for you.

A graphic designer is also not necessarily a creative director. Some designers are, so if that’s what you’re looking for, you might be better off hiring someone in-house for an ongoing relationship—and you’ll have to pay them a little more. While graphic designers in general can offer professional input, they’re not responsible for shaping your brand identity or leading the creative strategy—that guidance needs to come from your side.

And again, keep in mind that designers usually have an area of expertise, so don’t assume that an amazing logo designer will automatically be a stellar illustrator too.

Before you start looking for a designer, you should know:

What you need designed (logo, flyer, poster, etc.)
The look and feel you’re going for
The basic elements of your brand identity (color palette, approved fonts, etc.)
If you have a vision in your head you want your designer to bring to life, one of the best things you can do is create an inspiration board. Create a Pinterest board and pin anything you think will help your designer better understand your vision, including other designs (so, for example, if you’re designing a logo, pin other logos that have a similar look and feel of what you’re going for).

Before you hire a designer, you also want to be super clear on who you’re designing for. A graphic designer would create a completely different design if your target demographic is children under the age of five than they would if you were going after seniors, so knowing your audience—and communicating that to your designer—is key.

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How to find a great Graphic Designer

There are two main types of graphic designers: freelance and in-house.

To be perfectly honest, the majority of businesses don’t require an in-house designer.

This is especially true for startups and small business who operate with nominal and often limited budgets.

In-house designers work exclusively for your brand, meaning that they will get to know your brand inside out.

They know how to create an accurate graphical representation of your brand and its values, and as an added benefit, they are always available to your company.

However, in-house designers need to be paid regardless of whether your company has any actual design work in progress.

Furthermore, they will often have a set capacity, which can become tricky when the workload becomes too high.

Freelance designers, on the other hand, are paid by the project.

You can hire them for a specific project based on their individual style and specialisation and only when and if you have any design needs.

However, a freelance designer cannot and will not be as familiar and as invested with your brand as an in-house designer would.

They require a very detailed briefing to paint an accurate picture and finding one isn’t always as easy as it sounds.

Additionally, you have to consider the fact that freelance designers might not be able to join every single company meeting or worse, take on a last-minute task that needs to be finished fast.

The good news is that you don’t have to pick one or the other exclusively unless you really want to.

You can have an in-house designer at all times and hire freelance designers to help out with heavy work-loads and approaching deadlines.

The option you choose will be dictated solely by your company’s needs and as such, is highly singular.

Not that that’s out of the way, let’s discuss some of the things you should look out for when hiring a designer. 

Before you even begin looking for a graphic designer, you need to specify your needs accurately.

What is it you’re looking for? Do you need a logo? A website? Alternatively, do you want to develop a brand identity?

You can easily find a logo designer, but a building a website requires both a designer and a web developer.

Building brand identity is hardly a one-person job, and you might want to consider going for an agency or a dedicated team.

There’s no point in hiring general graphic designers when your needs are highly particular.

Always go for specialists in their specific fields.

This ensures the quality of the final product and drastically reduces the risk of poor performance or missed deadlines.

Prepare a list of tasks that need to be accomplished, as well as a list of the services necessary to achieve them and then and only then can you start looking for a graphic designer. 

Besides the main difference between freelance and in-house designers, there are also other, more significant differences.

For example, there are:

  • Brand identity designers
  • Logo designers
  • Motion designers
  • Mobile app designers
  • Packaging designers
  • UX designers
  • Web designers, etc.

Graphic design is a comprehensive term and the number of specialities increases as both the demands, but also the tools and technologies involved change over time.


The last thing you’d want is to miss a deadline because you hired a package designer to build you a high converting website.

Know precisely what you require and search for it accordingly.


Avoid thinking about graphic design as a one-size-fits-all-type of industry and instead, know what you’re looking for and have reasonable expectations.

Where to look?
Top 10 Freelance Sites
As we already mentioned, you can choose between a freelance or professional designer or look for agencies that specialise in the type of work you require.

There are numerous freelance websites to choose from that are dedicated to finding the right talent, such as Freelancer, Peopleperhour or Upwork.

Using these platforms, you can either browse through individual profiles until you find the right fit or post a job offering and get job-specific responses.

You won’t, however, be able to review different works as you would, for example, with a graphic design contest.

However, you can still study their past work and go through client reviews to help make just the right decision.

One of the downsides of freelance websites is that they often cater to a wide audience and as such, don’t offer a lot of design-specific tools you might need when searching for the perfect designer.

One of the positives of using freelance websites is that the majority of them are set up in such a way that protects both the client and the designer.

Usually, clients are charged upfront for the project, but the money is held in escrow until it’s complete.

This way, payment can be released only if the client is satisfied with the final results and designers don’t have to worry about chasing clients with invoices.

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